How can I create content that’s current and relevant to my readers or customers? How can I take advantage of trending topics to drive traffic to my site?
These are common questions among bloggers and site owners, today especially those who work in specific “niche” fields. It can be hard to find great ideas for “ripped-from-the-headlines” content for every industry, but we’ll show you how. Once you know a few simple tricks, it’s easier than you might think. Let’s get started…
The first step toward creating great, current content is finding the right topic (or keyword) for your post. Twitter and Google are both good tools for beginner (and even expert) bloggers to find the topics and keywords that are trending in their given industry. Perform a search for your industry to see what your potential readers (or customers) are currently interested in. Once you’ve found a few ideas, you’ll need the right title for your post (to attract readers, and to set yourself apart from similar content). If you have trouble thinking of a good title post, there are a few online blog title generators that can work with your desired keyword or topic.
Tying Topics to Your Business
You shouldn’t write “trending content” just for the sake of having current information on your site, you should figure out which news stories are important to your specific industry or field of interest. Unless your site regularly reports on news events, it might seem strange if you suddenly start writing articles about current trending topics. This is why you should make every effort to tie these topics to your specific field of interest.
For example, let’s say that you’re a plumber. You’ve done some research about trending topics in your local area and have found there’s a lot of concern about a severe weather pattern that’s coming through the area soon. You could, in this example, write an actionable post entitled “5 Bad Weather Plumbing Tips”. By talking a little bit about a trending issue, then tying it to your niche market, you can create unique content that’s tailored to your customers and readers.
As another example, let’s assume your site is dedicated to health and wellness products. You could write about trending wellness companies in the news like the Honest Company or Melaleuca. While you may not sell Melaleuca products or Honest Company products, they operate in the same industry as you, so you’ll have something interesting to talk about that your readers and customers can relate to.
A Word of Warning: Don’t Overload Your Keywords
A common mistake among bloggers beginning to write content based on trending topics is keyword over-stuffing. Back when search engines were more primitive, bloggers found that they could improve their ranking on sites like Google by producing content that was loaded with a specific keyword. That way, when someone searched for “best florist in Miami”, a Miami florist could load their website up with the words “best florist in Miami”.
This simply doesn’t work anymore! In fact, it can get your site flagged as spam, which will actually hurt your Google rank. As a rule of thumb, a 1000-word post should contain your desired keyword no more than 3-4 times. To avoid the “spam” label, use a variety of synonyms and variations on your keyword.
As a business just getting into online blogging, marketing, and trends, you have to be knowledgeable about what’s accepted. While you could write the posts yourself, it might not hurt to have a third party do some of this work for you in the beginning. Get a good program like Frontier Business services to help guide you through your web hosting and communication, then see what markets will be best to target in your industry. With these ideas, you should be able to make your business an expert online, and a master of current topics.