We all know a good looking website when we see it; and we all cringe when we see a horribly designed site.
But what is it specifically that makes for good website? Well, it’s a combination of things, namely:
• It’s easy to navigate and understand. It tells you clearly what it is and what it is there for. And it only takes a few seconds to make sense to the user.
• It speaks to the right people and says the right thing. In other words, it resonates with the target audience.
• It screams value. Users see the value and are compelled to stick around.
• It’s highly usable and optimized so that users on desktops and mobile devices alike can easily use it.
• It’s constantly evolving. Things change quickly in the modern world, and good websites adapt to keep up with emerging trends.
• It incorporates universally good design principles.
That’s a lot of things to remember if you’re looking to design a web page or template. Most big companies, hopefully, employ professionals whose sole function is to keep their website(s) looking great. If you run a smaller business, you may not have the resources—both in skilled workforce and time—to dedicate to keeping your company website looking crisp, clean, and awesome. But don’t worry, we are here to help you.
In the meantime, check out some of our favorite company websites. Because they embrace the principles listed above, these sites should definitely inspire you as you decide what your business’s website is going to look like going forward.
1. Freshbooks. This site is compelling, easy to consumer, and has great “calls to action.” It doesn’t contain any unnecessary graphics or other components.
2. Whitehouse.gov. Yes, it’s a government site, but who says public servants can’t do good work? We like this site because it has a crisp design and it’s constantly being revised for the better. That shows a genuine concern on the designers’ part to get it right.
3. Melaleuca.com. This site is great because it fits right along with the company’s values of environmental and physical wellness. It has also undergone several revisions as the company has grown and its product offerings have increased. Melaleuca products are designed to attract customers, and its websites follows that same principle.
4. eWedding.com. This site is fantastic because it is a simple, straightforward way for couples to design a custom site for their wedding based on existing templates. It is super user friendly and easy to navigate.
5. 4 Rivers Smokehouse. Holy cow, does this site nail it. The front and center focus of this site is the amazing food the company offers. You don’t see weird graphics or unnecessary text—just mouth-watering meats. Simple, elegant, high-quality photography of the star product, accompanied by limited text, makes this site a straightforward winner.
6. New Hampshire Review – This new political news site is easy to use, mobile friendly and loads quickly. All of these features are critical for a positive user experience.